New Street Mortgages announces completion of its pilot launch

by User Not Found | Sep 12, 2016
New Street Mortgages, the new lending brand from The Northview Group, which launched in February, has today announced the completion of its buy to let phase, with plans to roll out a streamlined range of products to all distribution partners in the coming weeks.
New Street Mortgages, the new lending brand from The Northview Group, which launched in February, has today announced the completion of its buy to let phase, with plans to roll out a streamlined range of products to all distribution partners in the coming weeks.

New Street launched with the intention of serving customers whose circumstances are straight forward, but whose needs aren't catered for by mainstream lenders. The lender offers a proposition focused on delivering mortgages with regionalised affordability with a fast, technology-led lending process, providing clear, robust decisions, quickly and straightforwardly.

Following feedback, as well as simplifying its range, New Street intends to reduce rates and focus in on core market segments such as Let to Buy and Portfolio Landlords, positioning itself as "just off the high street", and providing an innovative alternative to both traditional mainstream and specialist lenders.

Steve Griffiths, Director of Sales and Distribution, The Northview Group, said:

"During our successful pilot phase, New Street has proven its ability to meet consumer demand and carve out a position in the market as a modern, technology-driven lender that offers mortgages relevant to the personal and regional needs of our borrowers.

Our pilot phase has given us a great opportunity to further listen to the requirements of both advisers and their clients, and we will now be using this experience to refine our existing range for an upcoming expansion of our distribution.

We are very grateful for the support and guidance of these pilot partners. They asked for a simplified range and clear, robust decisions, plus pricing which matches the brand's positioning of 'just off the high street', and we will be delivering that with our revised set of products.

We are very excited about what the next phase will bring for New Street Mortgages as a fast, innovative and intelligent solution to the market's needs, and we look forward to continuing to develop our proposition as well as widening our distribution to help more people find the mortgages they need."